| 论体验经济时代的零售业发展策略 |
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| 引用本文： | 张建香,卢云,刘院英. 论体验经济时代的零售业发展策略[J]. 价值工程, 2007, 26(8): 102-103 |
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| 作者姓名： | 张建香 卢云 刘院英 |
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| 作者单位： | 石家庄经济学院,石家庄,050031;河北经贸大学,石家庄,050061 |
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| 摘 要： | 主要介绍了在体验经济时代到来的背景下对消费者行为的影响,并在此基础上探索了零售业的发展策略。
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| 关 键 词： | 体验经济 零售业 |
| 文章编号： | 1006-4311（2007）08-0102-02 |
To Discuss on the Development Strategy of Retail Industry in the Experience Economy Times |
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| Zhang Jianxiang,Lu Yun,Liu Yuanying. To Discuss on the Development Strategy of Retail Industry in the Experience Economy Times[J]. Value Engineering, 2007, 26(8): 102-103 |
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| Authors: | Zhang Jianxiang Lu Yun Liu Yuanying |
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| Affiliation: | 1.Shijiazhuang Institute of Economics,Shijiazhuang 050031 ,China; 2.Hebei University of Economics and Trade, Shijiazhuang 050061, China |
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| Abstract: | This text mainly discusses how experience economy influence the consumers' behavior and on this foundation explore the development strategy of retail industry. |
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| Keywords: | experience economy retail industry |
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