| 试论分销渠道在电子商务浪潮下的整合 |
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| 引用本文： | 赵娟. 试论分销渠道在电子商务浪潮下的整合[J]. 价值工程, 2007, 26(8): 68-69 |
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| 作者姓名： | 赵娟 |
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| 作者单位： | 中南民族大学工商学院,武汉,430223 |
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| 摘 要： | 电子商务的发展对传统分销渠道产生了深刻影响。文中讨论了传统分销渠道的演变及其结构,研究了电子商务对分销渠道的影响,探讨电子商务与传统渠道的整合。
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| 关 键 词： | 电子商务 分销渠道 整合 |
| 文章编号： | 1006-4311（2007）08-0068-02 |
To Disscuss on Integrating Distribution Channels in the Wave of E-Commerce |
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| Zhao Juan. To Disscuss on Integrating Distribution Channels in the Wave of E-Commerce[J]. Value Engineering, 2007, 26(8): 68-69 |
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| Authors: | Zhao Juan |
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| Affiliation: | School of Business, South-Central University of Nationalities, Wuhan 430223, China |
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| Abstract: | The development of E-commerce effects the traditional distribution channels deeply.The papers discusses the evolvement and the structure of the traditional distribution channels,studies the affection of E-commerce on the channels,discusses the integration between them. |
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| Keywords: | E-Commerce distribution channels integration |
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