| 基于顾客价值的市场创新途径研究 |
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| 引用本文： | 杨艳. 基于顾客价值的市场创新途径研究[J]. 价值工程, 2007, 26(8): 43-45 |
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| 作者姓名： | 杨艳 |
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| 作者单位： | 武汉理工大学,武汉,430070 |
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| 摘 要： | 目前,大多数的企业都是通过激烈的竞争来争取产品的市场占有率,争取顾客。惯性的思维是,在本行业的现有市场中将产品和服务做到最好,以争取既定的顾客。从打破行业界限、打破顾客界限、打破产品功能导向界限三个方面探讨了市场创新的途径,为企业开辟新的市场空间提供了一些途径。
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| 关 键 词： | 市场创新 顾客价值 市场战略 |
| 文章编号： | 1006-4311（2007）08-0043-03 |
To Study on Innovative Ways in Market Based on Value of the Customer |
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| Yang Yan. To Study on Innovative Ways in Market Based on Value of the Customer[J]. Value Engineering, 2007, 26(8): 43-45 |
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| Authors: | Yang Yan |
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| Affiliation: | Wuhan University of Technology, Wuhan 430070, China |
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| Abstract: | At present,most of the enterprises are to win market share and customer through the fierce competition.They used to become the best in the existing market of industry to strive for customers.Three ways to open up new market are discussed: to break industrial boundary;to break customers boundary;to break function orient of products. |
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| Keywords: | market innovation customer value market strategy |
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