| 饭店竞争力的分析及其竞争战略 |
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| 引用本文： | 赵文红,黎洁.饭店竞争力的分析及其竞争战略[J].桂林旅游高等专科学校学报,1999(2). |
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| 作者姓名： | 赵文红 黎洁 |
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| 作者单位： | 西安交通大学旅游管理系!陕西西安710049 |
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| 摘 要： | 提出饭店竞争力的概念及分析模型，并在此基础上分析了饭店的竞争战略。
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| 关 键 词： | 饭店产品 饭店竞争力 竞争战略 |
An Analysis of Hotel's Competitive Ability and Its Competing Strategy |
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| ZHAO Wen hong ,LI Jie.An Analysis of Hotel''''s Competitive Ability and Its Competing Strategy[J].Journal of Guilin Institute of Tourism,1999(2). |
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| Authors: | ZHAO Wen hong LI Jie |
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| Institution: | ZHAO Wen hong 1,LI Jie 1 |
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| Abstract: | The paper puts forward the concept of hotel's competitive ability,the analytic model and the competing strategy based on the analysis. |
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| Keywords: | hotel product competitive ability competing strategy |
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