The Effect of Multiknowledge Individuals on Performance in Cross‐Functional New Product Development Teams* |
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| Authors: | Michael Hyung‐Jin Park Jong Won Lim Philip H. Birnbaum‐More |
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| Affiliation: | 1. University of Tennessee at Martin;2. Seoul National University in South Korea;3. University of Southern California |
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| Abstract: | This study examines the effect of multiknowledge individuals (especially those possessing both marketing and technological knowledge) on performance in cross‐functional new product development teams. A survey of 62 cross‐functional teams shows that the proportion of multiknowledge individuals has an indirect positive effect through information sharing on product innovativeness and a direct positive effect on time efficiency of new product development teams. |
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