| 企业战略思维新探:内涵、过程及要素 |
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| 引用本文： | 杨刚, 李光金,.企业战略思维新探:内涵、过程及要素[J].华东经济管理,2011,25(2):75-78. |
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| 作者姓名： | 杨刚 李光金 |
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| 作者单位： | 1. 四川大学,工商管理学院,四川,成都,610065;西南民族大学,管理学院,四川,成都,610041
2. 四川大学,工商管理学院,四川,成都,610065 |
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| 摘 要： | 通过对企业战略思维内涵的探索,文章重新定义了企业战略思维,认为企业战略形成于企业战略思维。描述了企业战略思维的基本过程,界定了企业战略思维的基本要素,并基于对企业战略思维认知要素的研究,提出了企业战略的N元思维体系,既为梳理现有企业战略理论体系提供了新方法,也为提出和建立企业战略思维理论体系奠定了基础。
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| 关 键 词： | 企业战略思维 思维过程 思维要素 |
A New Study on the Content,Process and Elements of Corporate Strategic Thinking |
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| YANG Gang; ; LI Guang-jin.A New Study on the Content,Process and Elements of Corporate Strategic Thinking[J].East China Economic Management,2011,25(2):75-78. |
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| Authors: | YANG Gang; ; LI Guang-jin |
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| Institution: | 1.School of Business; Sichuan University; Chengdu 610065; China; 2.College of Management; Southwest University for Nationalities; Chengdu 610041; China |
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| Abstract: | Based on the research into the connotation of Corporate Strategic Thinking,the Corporate Strategic Thinking was redefined in this article,considering that the corporate strategy was formed in the way of Corporate Strategic Thinking.At the same time,the basic process of the Corporate Strategic Thinking was described and studied in this article,by which the basic elements of the Corporate Strategic Thinking were defined.With the help of studying on the cognitive element,the N-mode of Corporate Strategic Think... |
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| Keywords: | corporate strategic thinking process of thinking elements of thinking |
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