| 从行为金融学看金融创新 |
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| 引用本文： | 方勇,孙绍荣.从行为金融学看金融创新[J].特区经济,2006(6):348-349. |
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| 作者姓名： | 方勇 孙绍荣 |
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| 作者单位： | 上海理工大学,管理学院,上海,200093 |
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| 基金项目： | 中国科学院资助项目;上海市学科建设项目 |
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| 摘 要： | 基于“理性经济人”假设的标准金融理论由于对金融市场上的种种异象无法给出令人信服的解释而受到人们的质疑,行为金融学因其更接近真实的市场而备受关注。本文阐述了行为金融学产生的背景、意义以及行为金融理论的主要内容,最后从行为金融学的角度对金融创新提出了一些构想。
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| 关 键 词： | 行为金融学 金融创新 |
Looking financial innovation from behavior finance |
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| Fang Yong,Sun Shao Rong.Looking financial innovation from behavior finance[J].Special Zone Economy,2006(6):348-349. |
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| Authors: | Fang Yong Sun Shao Rong |
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| Abstract: | Standard financial theory based on the hypothesis of rational and economic man has received people's criticism because it can't convincingly interpret kinds of anomalies in financial markets,while behavioral finance receives more concern because it is more close to actual marketsThis paper firstly introduces the background,meaning and main contents of behavioral finance,and subsequently presents some opinions on financial innovation from the perspective of behavioral finance |
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| Keywords: | behavioral finance financial innovation |
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