| 流入人口在旅游地形象建设中的作用机制研究 |
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| 引用本文： | 张建荣.流入人口在旅游地形象建设中的作用机制研究[J].山西经济管理干部学院学报,2014(3):1-5. |
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| 作者姓名： | 张建荣 |
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| 作者单位： | 山西大学商务学院管理学院,山西太原030031 |
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| 基金项目： | 本论文系山西大学商务学院2013003号院级课题阶段性成果. |
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| 摘 要： | 流入人口是旅游地流动人口的重要组成部分,对旅游地形象的塑造、内涵、传播等都有一定的影响。本文通过探讨旅游地流入人口的特点、类型,以期明晰流入人口作用于旅游地形象的过程和独特之处,以便为旅游地从形象建设角度对流入人口进行管理提供必要的参考。
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| 关 键 词： | 旅游地 流入人口 旅游形象 |
Study about the Mechanism of Inflow Population in the Construction of Destination Image |
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| Institution: | ZHANG Jian - rong ( Management School, Business College of Shanxi University, Taiyuan 030031, China) |
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| Abstract: | The inflow population is an important part of the floating population in sightseeing district, which has a certain impact on image -building, connotation, communication and so on about tourism destination. This paper discusses the characteristics and type of inflow population of tourism destination to clarify the process and unique distinction that the inflow population acting on the tourism destination image, to provide the necessary reference management about the inflow population for tourism destination from the perspective of the image construction. |
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| Keywords: | tourism destination inflow population tourism image |
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