西藏墨脱县旅游资源SWOT分析及开发建议

本文在对墨脱县旅游资源进行调查与分类的基础上,运用SWOT分析法对墨脱县旅游资源开发进行分析,得出墨脱县拥有丰富的旅游资源优势,又存在着区位条件差以及经济条件差的劣势;面临着西部旅游大开发以及"个性化"旅游发展的机遇,又担心资源开发带来的资源破坏的威胁。同时根据在SWOT资源分析的基础上提出墨脱县区域旅游资源开发建议。

Tibet Motuo town tourism resources SWOT analysis and optimization countermeasure research

The paper is based on Investigation of the tourism resource of Motuo county,analyzed the strength,weakness,opportunity and threats of developing tourist resources by using SWOT analyses method.It concluded that :Motuo is rich in tourism resource;poor in location and economic conditions;face the Opportunity of tourism development and Personalized need;face the threaten of resource damagement also.At last,exploration suggestion is proposed.