Strategic change in the forest industry towards the biorefining business |
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| Affiliation: | 1. School of Forest Sciences, University of Eastern Finland, P.O. Box 111, 80101 Joensuu, Finland;2. Jyväskylä University School of Business and Economics, Finland;1. Market Analysis and Innovation Research Team, Kompetenzzentrum Holz (Wood K plus), Feistmantelstrasse 4, 1180 Vienna, Austria;2. University of Natural Resources and Life Sciences, Vienna, Department of Economics and Social Sciences, Institute for Marketing & Innovation, Vienna, Austria;1. University of Münster, Institute of Business Administration at the Department of Chemistry and Pharmacy, 48149 Münster, Germany;2. University of Münster, Institute of Business Administration at the Department of Chemistry and Pharmacy, 48149 Münster, Germany;3. University of Bonn, Chair for Technology and Innovation Management in Agribusiness, 53115 Bonn, Germany;1. Savonia University of Applied Sciences, Faculty of Business, Tourism, and Hospitality, Kuopio, Finland;2. University of Ljubljana, Biotechnical Faculty, Department of Forestry and Renewable Forest Resources, Ljubljana, Slovenia;3. University of Belgrade, Faculty of Forestry, Belgrade, Serbia;4. Kristiania University College, Department of Marketing, Economics and Innovation, Oslo, Norway;5. University of Zagreb, Faculty of Forestry, Department of Forest Inventory and Management, Zagreb, Croatia;6. University of Life Sciences, Faculty of Forestry and Wood Sciences, Prague, Czech Republic;7. Estonian University of Life Sciences, Institute of Forestry and Rural Engineering, Tartu, Estonia;8. Swedish University of Agricultural Sciences, Department of Forest Resource Management, Umeå, Sweden;9. Latvia State Forest Research Institute “Silava”, Salaspils, Latvia;1. Institute Industrial Management, University of Applied Sciences FH JOANNEUM, Werk-VI-Straße, 46 8605 Kapfenberg, Austria;2. APRIL Group, 12780 Jakarta, Indonesia;3. Institute of Systems Sciences, Innovation and Sustainability Research, University of Graz, 8010 Graz, Austria |
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| Abstract: | The aim of the study was to explore the current forest industry's change features, necessary resources and management for the biorefining business in Scandinavia and North America. A total of 23 representatives from the forest, bioenergy and bioproducts sectors participated in themed interviews in the last round of a three-phase Delphi study. In both Scandinavian and North American forest industries, a conservative organizational culture and lack of financial resources create barriers to change. The role of the forest industry in the forest biorefinery consortium is largely seen to be that of a biomass provider. The scope of change depends on context-specific features, such as biorefinery location and raw material availability. Operating a commercial-scale biorefinery facility requires both new managerial and operational-level skills. Readiness for change needs to be embedded in the organizational culture — and the key to attaining this is open-minded organizational management. It is believed that there are innovative personnel in forest industry companies, yet the current culture does not encourage such people to submit their ideas. Success in the biorefinery business cannot be achieved without collaboration. However, sharing of profits among partners in the consortium will be challenging. |
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