Toward A New Model For Firm Internationalization: Conservative,Predictable, and Pacemaker Companies and Markets

Through this article we develop a new model for the internationalization of firms, called the Conservative, Predictable and Pacemaker (CPP) model, for extending research in the domain of international business. The main purpose is to provide a new typology that can be used as a theoretical lens for future research and to motivate researchers to think beyond the established models, which are repeatedly used in many studies. This article is based on primary data collected from firms in the information technology sector in Puerto Rico. The CPP model may be useful for industry analysis and research dealing with the growth and internationalization of firms across industries and countries. © 2018 ASAC. Published by John Wiley & Sons, Ltd.