| Abstract: | We investigate Canadians' level of awareness of the ways in which businesses collect and use their data via existing and emerging technologies, including facial and voice recognition, mobile location tracking and the Internet of Things. In a survey of 1,005 Canadians, we found that many respondents are ill informed about how their data are being collected and used. Such low awareness of data practices is partially explained by the shortcomings of the “privacy notice.” We suggest further research into alternative methods of informing Canadians about corporate data practices and of enhancing individuals' control of private data in today's increasingly connected and mobile world. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd. |
