| 中国企业进入东盟市场经营方式的研究 |
| |
| 引用本文： | 吴明革. 中国企业进入东盟市场经营方式的研究[J]. 国际经贸探索, 2006, 22(5): 9-13 |
| |
| 作者姓名： | 吴明革 |
| |
| 作者单位： | 广西民族大学管理学院,广西,南宁,530006 |
| |
| 摘 要： | 从中国与东盟市场发展的相似性、互补性、东盟市场的内部差异性与其具有的抗击风险能力等现状和特点入手,运用国际企业经营方式理论分析中国企业进入东盟市场的经营方式、并就如何选择适合中国企业进入东盟市场的经营方式进行初步探讨.
|
| 关 键 词： | 中国企业 东盟市场 经营方式 |
| 文章编号： | 1002-0594（2006）05-0009-05 |
| 收稿时间： | 2006-04-04 |
| 修稿时间： | 2006-04-04 |
The Business Models to Be Adopted by Chinese Enterprises to Enter ASEAN Market |
| |
| WU Ming-ge. The Business Models to Be Adopted by Chinese Enterprises to Enter ASEAN Market[J]. International Economics and Trade Research, 2006, 22(5): 9-13 |
| |
| Authors: | WU Ming-ge |
| |
| Affiliation: | Guangxi University for Nationalities, Nanning 530006, China |
| |
| Abstract: | Based on analyses of the similarities,disparities,mutual compliment,and counter-risk ability of the Sino-ASEAN's markets,the paper probes into the business models to be adopted by China's enterprises to venture into ASEAN market in terms of the marketing theory,and it concludes with suggestions about the right choices of the possible models. |
| |
| Keywords: | Chinese enterprises ASEAN business model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
