浅析河南省培育知名品牌的政策支撑体系

近年,河南省大力实施自主品牌战略,涌现出了"双汇"、"新飞"、"宇通"、"三全"等一大批知名品牌。知名品牌建设对于提高企业竞争力、促进河南经济转型升级具有重要意义。品牌战略实施的主体是企业,涉及社会各个方面。需要进一步明晰我省知名品牌的培育模式,充分发挥市场机制,恰当定位政府角色,进一步完善知名品牌建设的政策支撑体系。

Study on Policy Supporting System of Cultivating Famous Brand in Henan

In recent years Henan province implements the strategy of self-owned brand with great efforts, and emerges a large number of famous brands, eg. , ＂Shuanghui＂, ＂Xinfei＂, ＂Yutong＂, ＂Sanquan＂. Famous brands have great importance to improve competition of enterprises and promote the transformation and upgrading of Henan economy. The main body of implementing brand strategy is enterprises and it touches almost every aspect of society, We need further clarify the cultivation mode of famous brands, bring market mechanism into full play, define the government＇ s role properly and improve the policy system of the construction of famous brands.