基于VRIO框架的旅游业发展潜力影响因素实证分析——以汉中市为案例

以分析企业内部资源能力的VRIO框架为理论依据,在对其进行修正的基础上建立了分析旅游产业竞争力的指标体系,同时,运用因子分析法,以汉中市为研究案例,对影响旅游产业竞争力的因素进行了实证分析,得出了旅游产业发展过程中所存在的贡献性因素和限制性因素,为旅游业今后的发展指明了方向。

The Empirical Analysis of the Factors of Tourism Industry Competitiveness Based on VRIO Framework——Take Hanzhong shi as a study case

The paper chooses the VRIO framework which is used to analysis internal resource capacity of a corperation as theoretical basis,and establishes the index system of tourism industry competitive based on the amendment for VRIO framework.At the same time,this paper shows the competitiveness factors of tourism industrial by using factor analysis,on the base of taking Hanzhong shi as a study case,and obtains the contribution factors and the restrictive factors in the course of tourism industry development,poingting out the direction of the tourism development in the future.