我国企业营销发展的新趋势

随着中国加入WTO,中国企业将重新研究企业的生存发展环境。营销已成为决定中国企业命运的重要因素,企业对“营销”发展历程的研究也将至关重要。从市场营销的产生发展历程可以看出：无论是中国还是世界的市场营销都有不断的趋于完善,未来的几种新的营销方式将成为营销的主要发展趋势。

The History Status Quo and the New Tendency of Future Developing of Chinese Marketing

With China joined the WTO, the business of China will make a fresh start to study the environments that have bearing on existence and development of them."Marketing"has become the most important decisive factor of destiny of Chinese business. (The study of the course of development of the marketing.) Both Chinese marketing and the world marketing are all continuing to tend to reach reflecting. Several original new mode of marketing will become the primary tendency of development in the marketing.