考虑零售商公平关切的双渠道供应链合作广告策略研究 Study on cooperative advertising in a dual channel supply chain considering retailers fairness concerns期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

考虑零售商公平关切的双渠道供应链合作广告策略研究

摘要：
Study on cooperative advertising in a dual channel supply chain considering retailers fairness concerns

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