| 绿色营销——21世纪的营销 |
| |
| 引用本文： | 刘玉斌. 绿色营销——21世纪的营销[J]. 商业研究, 2004, 0(5): 109-110 |
| |
| 作者姓名： | 刘玉斌 |
| |
| 作者单位： | 天津财经学院,天津,300222 |
| |
| 摘 要： | 当今世界在向可持续发展方向转变 ,众多企业亦开始从传统营销向绿色营销演变。可持续发展是世界各国发展的必然抉择 ,绿色营销则是企业实施可持续发展战略的重要方面 ,并将成为 2 1世纪的营销主流。
|
| 关 键 词： | 绿色消费 持续性发展 绿色营销 绿色壁垒 |
| 文章编号： | 1001-148x(2004)05-0109-02 |
| 修稿时间： | 2003-02-17 |
Green Marketing-21st Century''''s Marketing |
| |
| Abstract: | The world has transferred to the substantial development currently.And many enterprises also choosed to evalve into green marketing from traditional marketing.It is agreed that green marketing is an inevitable choice,which will be adopted as the 21 st century's mainstream type to realize the strategy of the substantial development. |
| |
| Keywords: | green consumption green marketing substantial development green barrier |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
