Emerging market multinationals’ role in facilitating developed country multinationals’ regional expansion: A critical review of the literature and Turkish MNC examples |
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| Authors: | Attila Yaprak Bahattin Karademir |
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| Institution: | aMarketing Department, School of Business Administration, Wayne State University, Detroit, MI 48202, United States;bBusiness Administration Department, Faculty of Economics and Administrative Sciences, Cukurova University, 01330 Adana, Turkey |
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| Abstract: | The recent expansion of emerging market multinationals into world markets has generated a rich literature. While this literature has addressed the potential motivations, behaviors, and strategic implications of these firms’ moves abroad, their possible role as facilitating agents in regional expansion has not been adequately explored. In this paper, we explore this question through a critical review of the literature and examples from Turkish multinationals. We also offer questions for future research. |
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| Keywords: | Emerging market multinational companies (EM MNCs) Developed country multinational companies (DC MNCs) Internationalization Regional expansion Turkish multinational firms |
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