建设创意城市与发展会展业

文章阐述了创意城市的基本特征,分析了发展会展业与建设创意城市的关系。文章认为:我国当前会展业存在重数量轻质量、重硬件轻软件、重眼前轻长远、重投入轻产出等问题,提出要重视前期创意策划,结合城市自身产业特色和市场需求选好会展主题,形成专业化发展的格局;以文化创新促进会展业发展,形成会展业的文化特色和品牌效应;政府鼓励和支持的手段要有科学态度,必须重视投入的实际效果效益,以创意提升我国会展业。

On The Construction of Creative Cities by Developing Exhibition Industries

This paper discusses the basic feature of creative cities,and analyzes the relationship between the development of exhibition industries and the construction of creative cities.It finds that there exist some problems in China’s current exhibition industries such as preferring quantity to quality,preferring hardware to software,preferring short term to long term,and preferring input to output.It suggests that: the first-phase planning for creativity should be valued,and exhibition themes should be selected in accordance with a city’s own industrial characteristics and market demand to form the structure of professional development;cultural innovation should be applied to enhance the development of exhibition industries and to establish the cultural feature and branding effect of exhibition industries;government incentive and support should be offered with a scientific attitude,and the actual effect of investment should be attached importance to,etc.