| 基于层次分析法的旅游电子商务评价研究 |
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| 引用本文： | 邓中春.基于层次分析法的旅游电子商务评价研究[J].企业技术开发,2007,26(6):63-65. |
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| 作者姓名： | 邓中春 |
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| 作者单位： | 华中科技大学管理学院,湖北武汉430074 |
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| 基金项目： | 湖北省人文社会科学重点研究基地科研基金 |
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| 摘 要： | 根据评价指标体系构建的基本原则,同时结合旅游电子商务网站的特性,文章选取了网站设计、网站内容和网站效应作为评价指标体系,并应用层次分析法模型对我国旅游网站进行评价,从中分析出影响我国旅游电子商务网站重要性的因素。
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| 关 键 词： | 旅游电子商务评价 层次分析法 |
| 文章编号： | 1006-8937（2007）06-0063-03 |
| 修稿时间： | 2007-02-14 |
The research of tourism E-commerce evaluation based on the AHP |
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| DENG Zhong-chun.The research of tourism E-commerce evaluation based on the AHP[J].Technological Development of Enterprise,2007,26(6):63-65. |
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| Authors: | DENG Zhong-chun |
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| Institution: | School of Management, Huazhong University of Science and Technology,Wuhan,Hubei 430074,China |
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| Abstract: | According to the basic principles of construction of tourism E-commerce and the specialty of tourism electronic commerce website, the paper selects website design,website content and website effect as the index system of evaluating. Through applying the AHP to evaluate the tourism website, then the significant factors which affect the tourism electronic commerce website are found. |
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| Keywords: | tourism E-commerce evaluation AHP |
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