广州亚运经济效应之预测

基于定性和定量研究,从直接效应和间接效应两个层次分析亚运经济对广东经济增长的拉动,认为当前的研究重点应放在如何利用亚运的场馆资源和绿色亚运的城市形象,通过品牌营销推动物流、体育、零售、旅游、会展等产业的发展,以调整、优化广东产业结构,推动低碳型经济的可持续发展。

Prediction of the Economic Effect of Guangzhou Asian Games

This paper qualitatively and empirically analyzes the direct and indirect effect of Asian games on Guangdong's economy.We emphasize that,brand marketing,fully resource utilization of the city image as a host of the Green Asian Games as well as the gymnasiums and stadiums,are vital consideration for policy decision-making to develop relative industries,such as logistics,sports,retail,tourism and exhibition industries,which are beneficial to adjust and optimize industrial structure,promote the sustainable dev...