首页 | 本学科首页   官方微博 | 高级检索  
     检索      


New Brands: Near-Instant Loyalty
Abstract:It is widely thought that loyalty to successful new brands or line-extensions evolves slowly.

An unexpected but striking finding therefore is that loyalty to the new brand was near-instant in some 20 cases examined so far: the new brands' average purchase frequency at launch is already normal, i.e. at the same level as a year or two later and also as for competitive established brands.

The finding was unexpected but now makes much sense with hindsight. More empirical work is in hand.
Keywords:
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号