| Abstract: | Abstract Visual preference is determined by what we see. This study shows the associative strength between visual preference and selected components of outdoor type scenes. Viewers were asked to assess the relative magnitude of what they saw when looking at 35 mm color slides depicting outdoor scenes. Correlation analysis was used to develop the association between the degree of viewer preference and the degree to which each scenic component was perceived. Analyses were also done for viewer groups by gender, age, ethnicity, community type, terrain type, education level, and professional expertise. Factor analysis revealed that twelve of the original eighteen components could be reduced to four, indicating that they are likely to be synonyms and may be measuring the same thing. The memories variable was consistently associated with viewing preference throughout all scenes and viewer types. Color brightness and color variety were also consistently correlated with viewing preference. |
