| Abstract: | In this introduction we review the failures, and the successes, of the 2005 UK General Election campaign from a marketing perspective. Ostensibly this was a flawed campaign. It neither inspired anyone nor gave rise to the kinds of resonant images, great rhetorical moments or unscripted events which have posted some elections in time past to the realm of folk mythology. Our suggestion is that an apparently dull campaign nevertheless reasserted significant old truths and surfaced interesting new ones. It may not have represented a radical and important shift. But this election should not be ignored because its conclusions seemed foregone and its rhetoric and imagery remained unremarkable and even banal. |
