| Abstract: | Abstract Parasuraman, Zeithaml and Berry's Extended Model of Service Quality has received a great deal of attention in various disciplines. Nearly all the work on this model has addressed either the dimensionality of the consumer service perceptions or the way in which the model measures quality. Only one work has been identified that addressed the internal components of their model. It is critical that organizations understand the internal factors that affect the delivery of a high quality service experience. This research subjects the internal constructs identified by Parasuraman, Zeithaml, and Berry to a factor analysis study in the lodging industry. This research found that the management factors did not function as proposed. New factors are identified based on exploratory factor analysis and a comparison of the two models is presented. |
