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The co-production of value in digital,university–industry R&D collaborative projects
Institution:1. Oxford Brookes University, Wheatley Campus, Oxford OX2 7BB, England, United Kingdom;2. Open University Business School, The Open University, Walton Hall, Milton Keynes, Buckinghamshire MK7 6AA, England, United Kingdom;1. EM Normandie, 30 rue de Richelieu, 76600 Le Havre, France;2. Budapest University of Technology and Economics, Faculty of Economic and Social Sciences, Institute of Business Sciences, Department of Management and Corporate Economics, Magyar tudósok körútja 2. Building Q B 304, H-1117 Budapest, Hungary;3. Corvinus University of Budapest, F?vám tér 8, 1093 Budapest, Hungary;4. Budapest University of Technology and Economics, Department of Management and Corporate Economics, Magyar tudósok körútja 2. Bldg. Q. Wing B, Floor 3. Room 307, H-117 Budapest, Hungary;1. Collat School of Business, Room 206A BEC, University of Alabama at Birmingham, Birmingham, AL 35294, USA;2. Collat School of Business, Room 208B BEC, University of Alabama at Birmingham, Birmingham, AL 35294, USA;3. Department of Marketing, Tat Chee Ave, City University of Hong Kong, Kowloon Tong, Hong Kong;1. BI Norwegian Business School, Handelshøyskolen BI, 0442 Oslo, Norway;2. University of Cagliari, Viale Sant''Ignazio 74, 09123 Cagliari, Italy
Abstract:In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual framework that builds on the service-dominant logic perspective that value propositions emerge from the interaction between co-producing parties and the integration of resources. Specifically, the framework explicates how individual, organizational, and external factors shape the type of interactions and the platforms used, the availability and use of operand and operant resources, and the organizational and individual outcomes sought in R&D collaborative projects. We investigate the interplay among these factors through group interviews with UK industry practitioners and university researchers in the context of digital research projects. The types of interaction, resources, and outcomes sought that characterize successful R&D collaboration are revealed, and the contextual aspects that enable, facilitate, block, or create barriers to successful R&D collaborations are identified. Finally, we propose five practical principles for the successful development of collaborative R&D projects within the university–industry context.
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