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Organizing and strategizing in changing networks: Contributions to theory,methodology and management
Institution:1. Collat School of Business, Room 206A BEC, University of Alabama at Birmingham, Birmingham, AL 35294, USA;2. Collat School of Business, Room 208B BEC, University of Alabama at Birmingham, Birmingham, AL 35294, USA;3. Department of Marketing, Tat Chee Ave, City University of Hong Kong, Kowloon Tong, Hong Kong;1. East Carolina University, College of Business, 3102 Harold H. Bate Building, Greenville, NC 27858-4353, USA;2. University of Kentucky, 425N Gatton College of Business and Economics, Lexington, KY 40506-0034, USA;1. Wagner College, Campus Hall 215, 1 Campus Road, Staten Island, NY 10301, United States;2. Marketing Department, School of Business, Renmin University of China, Mingde Building, Rm. 915, 59 Zhongguancun St., Haidian Dist., Beijing 100872, PR China;3. Grand Valley State University, Seidman College of Business, 3114 Seidman Center, Grand Rapids, MI 49501, United States;4. University of Missouri, Department of Marketing, Robert J. Trulaske, Sr. College of Business, 335 Cornell Hall, Columbia, MO 65211, United States;1. HAN University of Applied Sciences, P.O. Box 5171, 6802 ED Arnhem, The Netherlands;2. Institute for Management Research, Radboud University, P.O. Box 9108, 6500 HK Nijmegen, The Netherlands;3. Faculty of Economics and Business Administration, VU University Amsterdam, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands
Abstract:Research within the IMP approach holds rich implications for theory development, methodology, and management. Actors operate in networks under volatile conditions. In order to make sense out of such conditions, actors engage through their strategizing in different kinds of networks. Different networks imply different interdependencies that both provide possibilities to pursue own aims and limit the space for strategizing. However, relationships with other actors may have to be redefined or exited to provide possibilities for developing new or different solutions. Hence, strategizing is based on an understanding of the present situation colouring the interpretation of the past and prospects of the future.
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