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A dynamics-based approach to solutions typology: A case from the aerospace industry
Institution:1. Faculty of Economics, University of Porto, Rua Dr. Roberto Frias, 4200-464 Porto, Portugal;2. Kedge Business School Marseille, Domaine de Luminy, BP 921, 13288 Marseille cedex, France;3. Universidade Europeia, Quinta do Bom Nome, Estrada da Correia, 53, 1500-210 Lisboa, Portugal;4. Advance-CSG, ISEG, University of Lisbon, Portugal;1. Department of Management, Farmer School of Business, MSC 1077, Miami University, 800 E. High St., Oxford, OH 45056, United States;2. Department of Supply Chain Management, WCOB 475, University of Arkansas, Fayetteville, AR 72701, United States;1. Department of Mechanics, Mathematics and Management, Polytechnic University of Bari, Viale Japigia 182, 70126 Bari, Italy;2. Neeley School of Business, Texas Christian University, 2900 Lubbock Avenue, Fort Worth, TX 76109, United States;3. Institute for Manufacturing, University of Cambridge, 17 Charles Babbage Road, CB3 0FS Cambridge, United Kingdom;1. EM Normandie, 30 rue de Richelieu, 76600 Le Havre, France;2. Budapest University of Technology and Economics, Faculty of Economic and Social Sciences, Institute of Business Sciences, Department of Management and Corporate Economics, Magyar tudósok körútja 2. Building Q B 304, H-1117 Budapest, Hungary;3. Corvinus University of Budapest, F?vám tér 8, 1093 Budapest, Hungary;4. Budapest University of Technology and Economics, Department of Management and Corporate Economics, Magyar tudósok körútja 2. Bldg. Q. Wing B, Floor 3. Room 307, H-117 Budapest, Hungary
Abstract:The process of servitization for manufacturing firms has been studied to help improve understanding as to how manufacturing firms can combine products and services in order to provide business solutions for their customers. Several proposals as to a typology for business solutions have been made. Typologies proposed are static in nature rather than dynamic. The aim of this paper is to propose a typology of the dynamic solution process, taking the aerospace industry as an appropriate context of analysis. A qualitative and exploratory research is adopted, using a case study approach. A triadic approach is applied in the selection of cases in order to capture the multi-actor base element of the network and solution dynamics. The data reveals four different time-based categories of business solution: 1) solutions before manufacturing; 2) solutions for manufacturing; 3) solutions for product performance and 4) solutions for innovation. This paper has theoretical and managerial contributions by presenting a typology for business solutions as a variable combination of products, services and developments over time.
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