Creation and appropriation of socio-environmental value in coopetition |
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| Institution: | 1. University of Economics in Katowice, Department of Management Theory, Bogucicka 14, 40-227 Katowice, Poland;2. University of Economics in Katowice, Department of Tourism, 1 Maja 50, 40-287 Katowice, Poland;1. Department of Management, Pamplin College of Business, 2011 Pamplin Hall, Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg, VA 24061, United States;2. Department of Management, Pamplin College of Business, 2107 Pamplin Hall, Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg, VA 24061, United States;2. Montpellier Business School & i3-CRG, École polytechnique, CNRS, Université Paris-Saclay, 2300 Avenue des Moulins, 34185 Montpellier, France;1. Bayreuth University, Faculty of Law, Business and Economics, Chair of Strategic Management and Organization, Universitätsstrasse 30, 95444 Bayreuth, Germany;2. University of Marburg, School of Business and Economics, Research group of Management and Innovative Value Creation Concepts, Universitätsstrasse 25a, 35037 Marburg, Germany |
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| Abstract: | Although much has been written about value in coopetition initiatives, the dynamics of value creation and appropriation remain poorly articulated. This paper explores the types of value and the dynamics of value creation and appropriation when competitors cooperate.The research provides some suggestions towards semantic clarity and introduces new dimensions to the existing value creation and appropriation literature. We also present the Coopetition Value Matrix (CVM), an expanded typology that aids in the understanding of value dynamics in coopetition. Constructing the CVM required the incorporation of stakeholder theory and the concept of socio-environmental value, two aspects that are under-explored in coopetition research.We applied the CVM to a case of environmental coopetition in the South African wine industry, which provided us with empirical illustrations of the dynamic interaction of different types of value. |
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