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The Book of Ours: Consumption as Narrative
Authors:Robert Grafton Small
Affiliation:1. rgs18@le.ac.uk
Abstract:This culture of subcultures is the story of our own telling, and how we relate to each other. It’s also an everyday resolution to an enduring paradox: maintaining our individual identities in a society of shared signs and objects, settlements and values. So private lives are lived in public, the product and the process of endless exchange on an industrial scale. Using personal experiences of enculturation, these forms of order, these orders of forms, are discussed against a backdrop of consumer ethnographies and our mutual dependence, upon the retailed and the retold.
Keywords:Consumer Behaviour  Everyday Narrative  Andy Warhol  Identity  Flux
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