|
|||||
|
|
So you want your new product planning to be productive |
|
| Authors: | Leigh Lawton A. Parasuraman |
| Affiliation: | 1. LEIGH LAWTON is an associate professor of marketing at the College of St. Thomas in Minnesota, USA;2. A. PARASURAMAN is an assistant professor of marketing at Texas A&M University, USA |
| Abstract: | |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |