| 中资保险中介发展现状及其SWOT分析 |
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| 引用本文： | 高舜嘉,张林涛.中资保险中介发展现状及其SWOT分析[J].改革与战略,2008,24(5):60-62. |
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| 作者姓名： | 高舜嘉 张林涛 |
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| 作者单位： | 1. 厦门大学金融系,福建,厦门,361005
2. 中信银行厦门分行,福建,厦门,361003 |
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| 摘 要： | 文章首先分析我国中资保险中介的发展现状：起步晚，成长快；机构盈利状况不佳，但情况向好；机构地理布局不合理，机构新设速度放缓；专业中介机构业务占比小。而后运用SWOT分析，指出我国中资保险中介目前存在的优势、劣势、机会和挑战，据此提出相关的策略建议。
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| 关 键 词： | 中资保险中介 发展现状 SWOT 发展策略 |
| 文章编号： | 1002-736X(2008)05-0060-03 |
Current Situation and SWOT Analysis of Domestic Insurance Intermediaries |
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| Gao Shunjia,Zhang Lintao.Current Situation and SWOT Analysis of Domestic Insurance Intermediaries[J].Reformation & Strategy,2008,24(5):60-62. |
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| Authors: | Gao Shunjia Zhang Lintao |
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| Institution: | Gao Shunjia~1 Zhang Lintao~2 (1.Finance Department,Xiamen University,Xiamen,Fujian 361005,2.China CITIC Bank Xiamen Branch,Fujian 361003) |
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| Abstract: | The current situation of domestic insurance intermediaries is analyzed:firstly,domestic insurance intermediaries have a short history but a rapid progress;secondly,domestic insurance intermediaries make small profits but the situation takes a turn for the better;thirdly,the locations of the intermediaries are not well arranged,which slow down the speed of setting up new institutions;at last, the professional intermediaries have a small percent.With the SWOT analysis,the advantages and weaknesses of domestic... |
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| Keywords: | domestic insurance intermediaries current situation SWOT strategies |
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