| 体验经济时代下旅游产品的设计与创新--以古村落旅游产品体验化开发为例 |
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| 引用本文： | 吴文智,庄志民. 体验经济时代下旅游产品的设计与创新--以古村落旅游产品体验化开发为例[J]. 旅游学刊, 2003, 18(6): 66-70 |
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| 作者姓名： | 吴文智 庄志民 |
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| 作者单位： | 华东师范大学商学院旅游学系,上海,200062 |
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| 基金项目： | 教育部人文社会科学研究重点基金课题"黄山市旅游业可持续发展"系列成果之一. |
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| 摘 要： | 在体验经济时代,旅游及其产品被赋予了更深的内涵和更高的期待,而在现实开发中却存在很大的不足。针对这种不平衡性,本文在旅游与体验的内在关系分析基础上。以古村落旅游产品开发为例,提出了旅游产品体验化创新的系统框架,并具体阐述了旅游产品体验化设计的一系列新方法、新途径。
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| 关 键 词： | 体验经济 旅游产品 创新 古村落 审美体验 消费心理 娱乐体验 产品设计 |
| 文章编号： | 1002-5006(2003)06-0066-05 |
The Layout and Innovation of Tourism Products in Experience Economy Era--A Case Study on Experience-Exploitation of Ancient Village Tourism Product |
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| WU Wen-zhi,ZHUANG Zhi-min. The Layout and Innovation of Tourism Products in Experience Economy Era--A Case Study on Experience-Exploitation of Ancient Village Tourism Product[J]. Tourism Tribune, 2003, 18(6): 66-70 |
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| Authors: | WU Wen-zhi ZHUANG Zhi-min |
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| Abstract: | In experience economy era,tourism and its products are endowed with deeper conn otation and higher expectation.However,there still leaves much to be desired in actual exploitation.Referring to such unbalence,this paper,based on the analysis of the inner relation between tourism and experience,taking the exploitation of anciant village's tourism products as an example,offers an experienced and inno vative system framework of tourism products and expounds a series of new ways of experience-layout of tourism products. |
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| Keywords: | experience economy tourism products experience-layout experience-innovation |
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