Crossing Disciplines: A Constraint‐Based Model of the Creative/Innovative Process

This paper argues that artistic creativity and organizational innovation share a common problem‐solving process. The process per se is presented as a complement to the jazz metaphor for understanding organizational innovation. As modeled, it involves paired constraints that limit and direct search for a solution path. One of each pair identifies something to be precluded; the other specifies its substitute. The process can be initiated by necessity or by design. Once begun, the process is iterative: one substitution pair necessitates another. The creation/innovation is the novel solution path created by the substitution series. In‐depth analyses of two artistic creators are accompanied by allusions to parallel examples in organizational innovation.