| 运用公共关系,提升高校招生工作水平 |
| |
| 引用本文： | 陈敏.运用公共关系,提升高校招生工作水平[J].华东经济管理,2006,20(3):133-136. |
| |
| 作者姓名： | 陈敏 |
| |
| 作者单位： | 上海商学院,上海,200235 |
| |
| 摘 要： | 在高等教育大众化时代,高校招生出现了许多新的特点,高校招生的激烈竞争,使公共关系从社会边缘走向中心、走进高校.正确理解和科学运用公共关系理论,对于塑造高校良好的组织形象十分重要,对于高校成功招生有积极的作用.
|
| 关 键 词： | 高等教育大众化 公共关系 高校招生 |
| 文章编号： | 1007-5097(2006)03-0133-04 |
| 收稿时间： | 2006/2/27 0:00:00 |
| 修稿时间： | 2006年2月27日 |
Public Relations:An Effective Way to Enhance College Enrollment |
| |
| CHEN Min,CHEN Gen-zhong.Public Relations:An Effective Way to Enhance College Enrollment[J].East China Economic Management,2006,20(3):133-136. |
| |
| Authors: | CHEN Min CHEN Gen-zhong |
| |
| Institution: | Shanghai Business College,Shanghai 200235,China) |
| |
| Abstract: | With popularization of higher education,college enrollment has witnessed many other new features in addition to intense competition.This has made public relations become increasingly important for colleges and universities.A good understanding as well as scientific utilization of public relations plays an important part in creating a good image and in enhancing enrollment for institutions of higher education. |
| |
| Keywords: | popularization public relations college enrollment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《华东经济管理》浏览原始摘要信息 |
| 点击此处可从《华东经济管理》下载免费的PDF全文 |
|
