地方理论视角下丽江旅游扶贫网络游记研究

近年来网络游记已成为众多学者研究旅游者对某地的形象感知意象的重要手段。通过对大量有关地方理论文献的梳理,在结构主义以及社会文化等方面的地方理论视角下,利用八爪鱼软件对携程网站上有关丽江的网络游记进行整理,分析丽江旅游扶贫的地方文化意义。对网络游记的分析不仅局限于个人地方感知,还可以深入到社会文化内核对游客感知的影响等研究。

Study on Travel Notes of Lijiang Tourism Poverty Alleviation Network from the Perspective of Local Theory

In recent years, online travel notes have become an important means for many scholars to study tourists'' image perception of a certain place. Through combing a large number of relevant local theoretical literature, in the structuralism and social and cultural aspects of local theory perspective, the use of Octopus software on Ctrip website about Lijiang travel notes, analysis of Lijiang tourism poverty alleviation local cultural significance. That is, the analysis of network travel notes is not only limited to personal local perception, but also can be deeply studied on the influence of social and cultural core on tourists'' perception.