| 农产品绿色营销的博弈模型分析 |
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| 引用本文： | 韩正清. 农产品绿色营销的博弈模型分析[J]. 生态经济(学术版), 2005, 0(7): 46-49 |
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| 作者姓名： | 韩正清 |
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| 作者单位： | 重庆西南农业大学经济管理学院 重庆北碚400716 |
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| 摘 要： | 农产品绿色营销是一种新的营销理念和营销模式,涉及到农业生产企业、消费者及政府等众多环节和方面,农产品绿色营销的全面实施也主要是这三方博弈的结果。本文建立了完全信息下农产品绿色营销的博弈模型,讨论了不同情况
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| 关 键 词： | 农产品绿色营销 博弈 纳什均衡 完全信息 |
Gaming Model Analysis of Agricultural Product Green Marketing |
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| Han Zhengqing. Gaming Model Analysis of Agricultural Product Green Marketing[J]. Ecological Economy, 2005, 0(7): 46-49 |
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| Authors: | Han Zhengqing |
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| Abstract: | Agricultural product marketing is a new concept and mode of marketing, which involves many chainsand aspects of agricultural enterprise, consumer and the government. The overall implementation of agriculturalproduct results from a game among the three as well. This paper builds the game models of agricultural product basedon complete information, discusses their different solution under the different conditions and put forward the policysuggestions of obtaining Pareto Solution. |
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| Keywords: | green marketing of agricultural product game Nash equilibrium complete information |
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