| 旅游公共关系研究 |
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| 引用本文： | 施懿超. 旅游公共关系研究[J]. 桂林旅游高等专科学校学报, 1999, 0(Z2) |
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| 作者姓名： | 施懿超 |
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| 作者单位： | 重庆商学院旅游管理系!重庆400067 |
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| 摘 要： | 旅游业与公共关系有着密不可分的紧密联系，建立旅游公共关系学学科体系十分必要。从旅游与公共关系的关系角度入手，讨论了旅游公共关系的基本原理和基本操作技巧
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| 关 键 词： | 旅游 公共关系 旅游公共关系 |
Researches on Tourism Public Relations |
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| SHI Yi chao. Researches on Tourism Public Relations[J]. Journal of Guilin Institute of Tourism, 1999, 0(Z2) |
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| Authors: | SHI Yi chao |
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| Abstract: | The tourist industry is connected closely to the public relations ,therefore,it is necessary to set up the learning system of tourism public relations.This article is to discuss about the basic principles and the basic skills on tourism public relations according to the relation between tourism and public relations. |
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| Keywords: | tourism publicrelations tourism public relations |
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