How do successful scholars get their best research ideas? An exploration |
| |
Authors: | Cao Cathy Cao Xinyu Cashman Matthew Kumar Madhav Timoshenko Artem Yang Jeremy Yu Shuyi Zhang Jerry Zhu Yuting Wernerfelt Birger |
| |
Institution: | 1.MIT Sloan School of Management, 100 Main St, Cambridge, MA, 02142, USA ;2.NYU, New York, NY, USA ;3.Northwestern, Evanston, IL, USA ; |
| |
Abstract: | We interview 24 marketing professors to ask how they got the ideas for 64 of their papers. More than three-quarters of the papers were inspired by holes in the literature, by a “stylized fact” that the current literature cannot explain, or by an interaction with a manager. The rest fall into several smaller categories that to a large extent can be seen as special cases of the three big ones. We describe how papers from each of the three big categories help move the literature forward. We also illustrate the range of situations contained in each category by way of several examples. Among the authors we interview, most do not use a single source. As these authors become more senior, managerial contacts play an increasing role, while the balance between literature and stylized facts appears to be unchanged. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|