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Sniping in soft-close online auctions: empirical evidence from overstock |
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| Authors: | Cao Wen Sha Qinyang Yao Zhiyong Gu Dingwei Shao Xiang |
| Affiliation: | 1.School of Management, Fudan University, 670 Guoshun Road, Shanghai, 200433, China ;2.Megaputer Intelligence, Bloomington, IN, USA ;3.School of Economics, Fudan University, Shanghai, 200433, China ; |
| Abstract: | Marketing Letters - The existing studies suggest that sniping is an equilibrium strategy in hard-close online auctions, but not in soft-close ones. In this paper, we use a unique, large-scale data... |
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