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Influence of the “benefit of the doubt” in online auctions |
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| Authors: | Steinhart Yael Kamins Michael Mazursky David |
| Institution: | 1.Marketing Department, School of Management, Tel-Aviv University, Ramat Aviv, 69978, Tel Aviv, Israel ;2.Peter F. Drucker School of Graduate Management, Claremont University, Claremont, USA ;3.Kmart Professor of Marketing, School of Business Administration, The Hebrew University, and The Academic College of Tel Aviv-Yaffo, Jerusalem, Israel ; |
| Abstract: | Marketing Letters - In online auctions, as well as in other purchase settings, there are conditions when consumers embrace uncertainty instead of avoiding it. In these cases, consumers prefer not... |
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| 本文献已被 SpringerLink 等数据库收录！ | |