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Spending as protection: the need for safety increases preference for luxury products |
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| Authors: | Ma Han Bradshaw Hannah K Janakiraman Narayan Hill Sarah E |
| Institution: | 1.Department of Marketing, University of Texas at Arlington, Arlington, TX, 76019, USA ;2.Texas Christian University, Texas City, TX, 76129, USA ; |
| Abstract: | Marketing Letters - We live in a world where physical threats, to ourselves and to our loved ones, are made salient every single day in the news and in the entertainment that we consume. Our... |
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| 本文献已被 SpringerLink 等数据库收录！ | |