The nexus between firm-supply-chain relationships and the potential for tourism development: A case study approach |
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| Authors: | Abel Duarte Alonso Oanh Thi Kim Vu Seamus O'Brien Thanh Duc Tran Trung Thanh Nguyen |
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| Institution: | 1. The Business School, RMIT International University Vietnam, HCMC, Vietnam;2. The Business School, RMIT International University Vietnam, Hanoi, Vietnam;3. School of Entrepreneurhip, Falmouth University, Cornwall, England;4. Faculty of Tourism Studies, Phenikaa University, Hanoi, Vietnam;5. Faculty of Tourism, Hanoi Open University, Hanoi, Vietnam |
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| Abstract: | This exploratory study examines the importance of firm-supply chain relationships for tourism development. Based upon prior observations, two firms seeking to boost their tourism offerings and operating in a popular Vietnamese tourist destination were selected. Semi-structured face-to-face and online interviews were conducted and complemented by on-site visits, and firm information. Various salient dimensions emerged from the data analysis. The ‘performance catalyst’ and ‘detectable value adding’ dimensions underscore the supply chain's benefits, while the ‘discerning relations’ dimension highlights deeper relationships through mutual support, building trust, or demonstrating care. Conceptually, the study proposes a framework with associated theoretical and practical implications. |
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| Keywords: | company cases stakeholder theory supply-chain tourism development Vietnam |
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