Tourists' perception of health tourism before and after COVID-19 |
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| Authors: | Lina Zhong Sunny Sun Rob Law Xiangchi Qi |
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| Institution: | 1. Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing, China;2. College of Sustainability and Tourism, Ritsumeikan Asia Pacific University, Beppu, Oita, Japan;3. Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau Avenida da Universidade, Taipa, China |
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| Abstract: | Health tourism has received increasing attention from academic researchers from a global perspective. Although mainland China (hereafter referred to as “China”) has long been recognized as a health tourism destination, its health tourism development is still in its infancy stage. Hence, to minimize the aforementioned gap, the present study explored the perception of health tourism and effective health tourism promotion methods from the perspective of tourists before and after the coronavirus disease 2019 (COVID-19) pandemic. The major findings of this study showed that tourists perceived wellness tourism and medical tourism as critical activities/components after the COVID-19 pandemic. |
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| Keywords: | China COVID-19 pandemic health tourism tourists' perception |
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