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The effects of landscape fascination on subjective well-being and revisit intention: Evidence from agritourism destinations |
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| Authors: | Le Thanh Dat Homer C Wu Tzu-Ning Li Wen-Shiung Huang Gwo-Bao Liou Chi-Ming Hsieh |
| Institution: | 1. International Master Program of Agriculture, National Chung Hsing University, Taichung City, Taiwan;2. Graduate Program of Sustainable Tourism and Recreation Management, National Taichung University of Education, Taichung City, Taiwan;3. Fashion Design, Hsuan Chuang University, Hsinchu City, Taiwan;4. Department of Tourism and Leisure Management, Ling Tung University, Taichung City, Taiwan;5. Department of Recreation Management, Shih Chien University, Kaohsiung, Taiwan;6. International Bachelor Program of Agribusiness, National Chung Hsing University, Taichung City, Taiwan |
| Abstract: | This study adopted the reasonable person model (RPM) in the context of agritourism to identify tourists' preferences for features of agricultural landscapes; to examine the effects of agritourism landscape's fascination on subjective well-being and destination attachment, which in turn influence tourists' loyal behaviors; and to investigate the moderating effects of farm types. The quantitative and qualitative approaches were combined to obtain 1118 usable samples. The results validated the RPM by identifying the predictive power of landscape fascination, subjective well-being, and destination attachment on tourists' destination loyalty. Managerial implications for enhancing visitors' retentions in Taiwan were discussed. |
| Keywords: | destination attachment destination fascination destination loyalty landscape preference reasonable person model subjective well-being |