| 基于聚类分析的旅行社专线产品市场竞争态势研究——以四川省内游为例 |
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| 引用本文： | 赖斌. 基于聚类分析的旅行社专线产品市场竞争态势研究——以四川省内游为例[J]. 旅游学刊, 2006, 21(8): 60-63 |
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| 作者姓名： | 赖斌 |
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| 作者单位： | 西南交通大学经济管理学院,成都,610031;成都信息工程学院管理系,成都,610103 |
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| 基金项目： | 四川省旅游局资助项目，成都信息工程学院校科研和教改项目，四川省旅游协会科研基金 |
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| 摘 要： | 旅行社专线产品是目前旅行社产品存在的主要形式,对其市场竞争态势的研究具有重要现实意义.此文以四川省省内游旅行社专线产品为对象,在大量数据调查的基础上,基于聚类分析研究了内游旅行社专线产品的主要构成类型,提出了相关的启示.
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| 关 键 词： | 聚类分析 多属性决策 旅行社专线产品 竞争态势 |
| 文章编号： | 1002-5006（2006）08-0060-04 |
| 收稿时间： | 2006-03-16 |
| 修稿时间： | 2006-03-16 |
A Study on the Market Competition Situation of Travel Service Routing Product Based on Cluster Analysis——A Case Study of Sichuan Province |
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| LAI Bin. A Study on the Market Competition Situation of Travel Service Routing Product Based on Cluster Analysis——A Case Study of Sichuan Province[J]. Tourism Tribune, 2006, 21(8): 60-63 |
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| Authors: | LAI Bin |
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| Affiliation: | 1. College of Economic and Management, Southwest Jiaotong University, Chengdu 610031, China; 2. University of Information Technology, Chengdu 610103, China |
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| Abstract: | Routing Product is the main existing form of travel service product presently.It is of significance for the research of market competition situation. This paper, based on cluster analysis, makes an investigation of Travel Service Routing Product (TSRP) in Sichuan province. The classification and characters of TSRP have been studied with practice. The paper draws some enlightenments to instruct the operative optimization of TSRP for China's travel services. |
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| Keywords: | cluster analysis multiple attribute decision making Travel Service Routing Product(TSRP) market competition situation |
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