| “海尔”发展的潜在危机与对策 |
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| 引用本文： | 郜振廷,郜晓惠,魏健. “海尔”发展的潜在危机与对策[J]. 河北经贸大学学报, 2003, 24(3): 71-76 |
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| 作者姓名： | 郜振廷 郜晓惠 魏健 |
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| 作者单位： | 河北经贸大学,石家庄,050091;广东外语外贸大学 |
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| 摘 要： | 本文在实地考察海尔集团的基础上,综合国内外近来对海尔的质疑和批评,结合笔者的分析,为海尔健康发展把脉进言:产权结构明晰化,企业文化个性化,目标资源匹配化。
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| 关 键 词： | 海尔 问题 对策 |
| 文章编号： | 1007-2101(2003)03-0071-(06) |
| 修稿时间： | 2002-10-04 |
Potential risks in Haier''''s development and their countermeasures |
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| Gao Zhen-Ting,GAO Xiao-hui,WEI Jian. Potential risks in Haier''''s development and their countermeasures[J]. Journal Of Hebei University Of Economics and Trade, 2003, 24(3): 71-76 |
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| Authors: | Gao Zhen-Ting GAO Xiao-hui WEI Jian |
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| Abstract: | Based on the field-survey of Haier Group, the writers integrate pe rsonal analysis with recent doubts and criticisms from home and aboard on Haier to offer some advice on Haier's healthy development: property right structure sh ould be clarified; the goals should be tailored to resources while organizing el ite team and making enterprise culture more humane. |
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| Keywords: | Haier questions countermeasures |
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