企业家核心能力拓展与市场势力构建——基于越商群体的实证研究

本文从技术、市场、社会三个维度建立了一个理论框架来分析企业家核心能力在市场势力构建中的作用和机理，并运用浙江省绍兴市的201份企业家调查问卷进行了实证研究。结果显示，企业家的技术获取能力、市场渠道控制能力和社会关系网络能力对于企业市场势力的构建有显著的正向影响；企业家核心能力的各个子能力与市场势力的各个子能力的关联强度和影响程度存在显著差异；将企业家的出身、年龄、学历、行业等作为控制变量引入模型后，一定程度上弱化了企业家的社会关系网络能力对于市场势力构建的影响程度和解释力。

Entrepreneur Core Ability and Market Power Construction Research:on the Empirical Study of Shaoxing Entrepreneur Group

This article established a theoretical framework from 3 dimensions of technical, market, society to analyze the role and mechanism of the entrepreneur＇s core ability in the market power with the use of Zhe- jiang province Shaoxing City 201 entrepreneur questionnaire. The results showed that entrepreneur ability including technology acquisition ability, channel of market control ability and social networking ability had a significant or extremely positive impact on enterprise＇s market power. Each subability has different association strength and degree with entrepreneur core competence ability. Entrepreneur＇s origin, age, education, profession and served as a control were variable into the model, a certain extent of entrepreneur＇s social network capacity to the market power construction influence and explanation. Finally, the conclusion of research proved the theoretical framework and research propositions.