不可阻挡的微电影广告趋势——谈益达无糖口香糖《酸甜苦辣》系列广告 |
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引用本文: | 董晔. 不可阻挡的微电影广告趋势——谈益达无糖口香糖《酸甜苦辣》系列广告[J]. 中国广告, 2011, 0(10): 108-109 |
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作者姓名: | 董晔 |
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作者单位: | 南京师范大学新闻与传播学院; |
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摘 要: | 微电影广告从诞生至今给消费者留下了深刻的印象,本文主要以近期由益达新推出的微电影广告为例来分析微电影广告的优劣和发展趋势。在"微时代",微电影不仅将给企业带来利润和美誉度,也会给消费者以美的享受,更是广告业的巨大发展和进步。
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关 键 词: | 微电影 广告 益达 趋势 |
Micro-Movie Ad Trend |
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Abstract: | It makes people so impressed since micro movie advertisement were born. This article mainly use micromovie advertisements made by the Extra recently as an example to analyze the micro-movie ad’s quality and development trend. In the "micro " era , micro-movie will not only bring profit and reputation to the enterprise, give consumers enjoyment of beauty, but also realize the development and progress of advertising industry greatly. |
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Keywords: | micro-movie advertisement Extra trend |
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